TikTok Shop product feed template

What a TikTok Shop product feed template contains

A TikTok catalog feed is a flat file with one row per item and TikTok's field names in the header. The field set deliberately mirrors Google's and Meta's, with one difference people trip over: the identifier column is sku_id, not id. Duplicate sku_id values are ignored, so variants need their own ids. TikTok's catalog parameters page lists nine required fields and 27 optional ones; the table covers the required set and the optional fields that change what ads can do.

TikTok Shop listings versus the catalog feed

TikTok Shop products, the ones with in-app checkout, are created in Seller Center: one at a time, by bulk upload of up to 1,000 products, or through a platform integration. They follow listing rules that the catalog feed does not enforce: titles of 25 to 200 characters with each word capitalized and numerals instead of words, descriptions of at least 500 characters, at least five images of 600 × 600 px or larger with a clean front view first, a category from Seller Center's tool, and a brand picked from the dropdown or registered. Bundles need their own GTIN; each variation is its own SKU.

The catalog feed on this page is what you send to Ads Manager when shoppers check out on your own site, or when you want product data for catalog ads beyond what the Shop sync provides. If you already run a TikTok Shop, its products reach a catalog through the Shop connection; the feed template still helps when you need titles and descriptions that meet the Seller Center rules, because the same mapping produces both.

CSV or XML: the TikTok product feed file

TikTok accepts CSV and XML in RSS or Atom form, and zipped versions of either (tar archives are not supported). The CSV is comma-delimited by default with a header row of field names; quote any value that contains a comma, which in practice means every title with a color and size. Catalog ads need at least 20 items in the catalog, so very small stores should include every variant as a row rather than one row per product. The first three rows of the download look like this:

sku_id,title,description,availability,condition,price,link,image_link,brand
DRS-2210-BLK-M,"Linen Wrap Dress, Black, M","Midi wrap dress in washed linen.",in stock,new,89.00 USD,https://store.example/products/linen-wrap-dress?variant=blk-m,https://cdn.example/drs-2210-blk.jpg,Marlowe
SER-30,Vitamin C Serum 30 ml,"15% L-ascorbic acid serum.",in stock,new,34.00 USD,https://store.example/products/vitamin-c-serum,https://cdn.example/ser-30.jpg,Juno Skin

Keeping the TikTok feed in sync with the store

TikTok fetches a scheduled feed hourly or daily, so what matters is that the URL always holds a current file. Textfinity connects the store (Shopify natively, or a CSV or Google Shopping XML export URL), re-pulls it on the shop's schedule and rebuilds every feed, including the TikTok one. The TikTok channel template creates the nine required columns and the optional ones with TikTok's spelling, and each is mapped from the store's own fields: rename for sku_id, link, image_link and brand; combine for title; add suffix for the currency; replace from regexp or an advanced rule for availability from stock; a merged Google Sheet for video URLs or categories the store does not hold.

Filters keep out gift cards, items with no image and anything you do not want in catalog ads. The feed hygiene profile flags image URLs that do not resolve and descriptions in a mixed language, which TikTok's catalog diagnostics would otherwise report after the first fetch.